In 2025, ICE was held in Barcelona for the first time, attracting more than 55,000 visitors. Celebrated for its creativity, innovation, and deep passion for football and gaming, the city provided the ideal setting for an unforgettable event. A key moment at Amusnet’s stand was the exclusive participation of football legend, Barcelona icon, and official company partner Hristo Stoichkov.
The collaboration with the leading all-casino solutions provider was officially announced in July 2024. It brings the excitement of football - one of the world’s most beloved sports, to a global audience while reinforcing the company’s commitment to delivering exceptional gaming experiences. The partnership with Stoichkov, a football legend ranked among the 100 greatest players of all time, strengthens Amusnet’s leadership in the gaming industry. It embodies core values like teamwork and determination, driving the company’s success and innovation.
The exclusive appearance of FC Barcelona legend Hristo Stoichkov at ICE drew thousands of visitors who seized the unique opportunity to meet him. In the city that played a pivotal role in his career, Stoichkov brought value to the global gaming community, further strengthening Amusnet’s dedication to world-class entertainment. Hundreds of attendees showcased their competitive spirit in a thrilling foosball championship, competing for exclusive prizes, including autographed footballs signed by Stoichkov and 2025 Champions League tickets. Adding to the anticipation, the iconic player personally drew the winners, making the moment even more unforgettable. The Amusnet team was also honored to welcome Digitain’s founder, Vardges Vardanyan, alongside Real Madrid Legends: Michel Salgado, Michael Owen, Iker Casillas, and Luis Figo, to its stand. The presence of these iconic football stars, alongside Hristo Stoichkov, embodied the spirit of collaboration and innovation, reinforcing the concept of industry pioneers uniting to shape the future of gaming.
Visitors at the Amusnet stand had the chance to experience the celebrity slot game Stoichkov #8, launched ahead of UEFA EURO 2024 to heighten the tournament's excitement. Inspired by Stoichkov’s legendary career, the game captures the essence of football with immersive graphics and dynamic features, bringing the thrill of real matches to the reels through Free Spins, Buy Bonus, and Expanding Wilds for continuous action. Recognized for its excellence, Stoichkov #8 received the Online Game of the Year award at the BEGE Awards 2024. Since its debut, it has become a player-favorite across multiple markets in Europe and LATAM.
The all-casino solution provider expanded the gaming experience for land-based players with the launch of its Type S slot machines in 2024 and the world premiere of the state-of-the-art J 55 at ICE Barcelona 2025. Powered by the AmuseBox platform, players can enjoy 52 titles, including Stoichkov #8, like never before. Featuring a 55-inch curved main display, premium design, and high-end finishings, the latest slot cabinet offers a new level of immersion and engagement.
Following the success of ICE Barcelona 2025, Amusnet remains dedicated to further developing its partnership with Hristo Stoichkov. As this collaboration evolves, fans and players can look forward to even more iconic moments from his legendary career brought to life through Amusnet’s innovative gaming releases.
