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At SiGMA São Paulo, Amusnet created a space where the industry truly came to life and became even more meaningful as the company celebrates its 10th anniversary. From the moment the doors opened, the stand quickly established itself as a focal point for conversation, content, and connection, reflecting both a decade of growth and a forward-looking vision.
Throughout the event, the stand welcomed a series of strategic visits, including representatives from LOUD, which is Latin America’s largest e-sports organisation and a major force in content creation and streaming, with football star Vinicius Júnior among its shareholders. The presence of LOUD’s streamer Brabox also added an interesting dimension to the discussions, reflecting the growing intersection between gaming and the creator ecosystem.
“Today, success in our industry goes beyond having a strong product. The real difference comes from how it is positioned and how it reaches players across different channels,” said Marco Pequeno, Country Manager for Amusnet Brazil.
Live content also played a role in extending the stand’s reach beyond the show floor. Creators such as Thimagroo and Zanolinii shared content from the stand alongside the Brasil Bet Show team, a leading content hub in Brazil’s online casino space. In addition, Brasil Bet Show interviews hosted on-site brought together industry voices, turning each exchange into an opportunity to strengthen visibility and reinforce Amusnet’s market presence.
Behind the scenes, the momentum continued. Discussions with operators and partners moved forward with a clear focus: retention. In a market where competition is intensifying, the spotlight was on tools designed to drive engagement and increase player retention, reflecting how the industry is shifting from acquisition to long-term value.
Amusnet’s performance was acknowledged with two major awards: Best Game Studio at the SiGMA Awards South America and Best Slot Game for Caramelo Sortudo at the BiS Awards. Together, they reinforced not only the strength of the portfolio but also its resonance with local player preferences.
At SiGMA Sao Paulo, the story was about building relevance across audiences, partners, and markets.
