Amusnet, a leading global gaming provider, continued its engagement in the Baltic market with a client event at UTMA 20, one of Lithuania’s leading Muay Thai and kickboxing events, on Saturday, October 24, at Arena Vilnius. Building on its collaboration with UTMA earlier this spring in Kaunas, the company combined sports sponsorship with partner hospitality.
The event offered mutual visibility for the brand: alongside its official sponsorship of the UTMA fight promotion, Amusnet holds a strategic partnership with Arena Vilnius as the naming partner of its premier hospitality space, the Amusnet Lounge. This commitment ensures ongoing brand presence at the arena through next year, supporting the company’s regional visibility.
Amusnet hosted regional partners and clients for an evening of live sports and networking. Guests watched the action from front-row VIP seats, complemented by hospitality services and an open bar. The group also had access to the Amusnet Lounge, which provided private entry, food and beverage service, and a comfortable setting to connect throughout the night.
The evening concluded with the UTMA 20 main event, an all-Lithuanian kickboxing match between Ignas Pauliukevičius and Naglis Kanišauskas. Pauliukevičius secured the win with a third-round stoppage following four knockdowns in a compelling bout.
“Bringing our partners together at Arena Vilnius captures what our regional strategy is all about: active, visible, and deeply integrated into the local entertainment scene,” said Viktor Todorov, Business Development Manager, Baltics, at Amusnet. “When our brand initiatives and partner appreciation come together under one roof, that’s where the real value is created.”
Following its involvement with UTMA 18 in April, Amusnet’s participation in UTMA 20 forms part of its broader commercial strategy in the Baltics. By pairing long-term venue integration with select sports events, the company continues to foster close relationships with regional operators and partners.
