With the establishment of offices in Brazil and in Mexico Amusnet is strengthening its international footprint as part of a long-term strategy to drive growth in the LATAM region. This strategic expansion underscores the company’s commitment to developing a strong local presence, fostering close, value-driven partnerships with operators, and aligning with regional regulatory frameworks to ensure responsible and compliant growth.
“At Amusnet, we believe that true growth comes from being close to our partners, understanding local markets, and aligning with regional regulations. This expansion reflects our commitment to building strong, sustainable relationships and delivering tailored solutions that drive mutual success. LATAM is a dynamic and promising region, and we are here to invest, adapt, and grow together with our partners,” shares Ivo Georgiev, CEO at Amusnet.
The Sao Paulo office marks a new chapter in Amusnet’s business development in Brazil. As one of the first providers to certify its games locally, the company has demonstrated a clear and long-standing commitment to the country’s regulated iGaming landscape. The creation of a dedicated entity enables Amusnet to work more closely with partners, stay ahead of regulatory changes, and respond to market dynamics with greater agility. The local team is led by Marco Pequeno, Country Manager, who has been driving Amusnet’s efforts with a strategic focus on cultural alignment, regulatory compliance, and long-term value creation. By investing in building a local team, the company continues to strengthen its relationships with operators through insight-led collaboration.
In Mexico, the establishment of a local entity further strengthens Amusnet’s position in North Latin America. Since May 2024, Country Manager Iraid Rosales has been leading the company’s operations in the market, with a focus on expanding the online portfolio and deepening relationships with local partners. Her approach centers on close proximity to clients, a strong understanding of market dynamics, and the delivery of high-quality entertainment. The team currently supports a portfolio of over 250 certified online games, including slots, roulette, and live casino. Additionally, Amusnet is preparing to introduce its land-based slot cabinets to the market - an important step toward delivering a seamless multichannel experience. At the core of the strategy is the belief that success comes from listening – to operators, players, and the market - and responding with flexibility, consistency, and trust.
The establishment of these offices reflects Amusnet’s broader international approach, centered on proximity, responsiveness, and cultural understanding. By investing in regional teams, the company is better positioned to navigate LATAM market complexities, support operator growth, and foster partnerships that deliver long-term value.
Amusnet continues to combine global expertise with local execution, reinforcing its position as a trusted partner in regulated markets worldwide.
