Bonus Platform
Amusnet's Chief Technology Officer, Lazar Agatonovic, took part in a special interview session at Digitalk Conference + AI 2026, one of the leading technology and business events in Southeast Europe, held on June 9 at Sofia Event Centre and online. The conference brought together technology leaders, innovators, entrepreneurs, investors, and decision-makers to explore how artificial intelligence is reshaping business, operations, and the global economy.
During an engaging conversation with Capital journalist Konstantin Nikolov, Lazar shared Amusnet's perspective on AI adoption, engineering culture, talent development, and the critical role people continue to play in an increasingly AI-driven world.
A central theme of the discussion was the idea that while AI technologies are evolving rapidly, people remain the driving force behind meaningful innovation.
"AI can accelerate, automate, and enhance, but it is curiosity, creativity, and shared responsibility that turn technology into real business value," Lazar emphasised.
Reflecting on Amusnet's growth journey, he spoke about building the company's engineering capabilities from the ground up and scaling successfully while maintaining stability, quality, and a strong organisational culture. He highlighted that AI is already being used across multiple business functions, which span from engineering and design to communication and operational processes, but its greatest impact comes from enabling talented professionals to work faster and focus on higher-value activities.
Another key topic was the challenge many organisations face when implementing AI solutions. According to Lazar, successful adoption is not about deploying AI everywhere, but about identifying the right use cases and measuring their real business impact.
"The biggest challenge is not whether you can use AI, but where you should use it," he noted, stressing the importance of data quality, clear objectives, and a balanced approach that combines automation with human expertise.
The discussion also focused on the future of engineering talent. As Amusnet continues to expand its global technology footprint, the company remains committed to attracting and developing exceptional professionals. Lazar Agatonovic highlighted the importance of platform engineering, continuous learning, mentorship, hackathons, and internal academies in building high-performing teams.
Particular attention was given to the next generation of technology professionals. Lazar Agatonovic underscored the value of young talent, emphasising that junior engineers bring fresh perspectives, energy, and the courage to challenge established ways of thinking, which are qualities that are essential for innovation and long-term growth.
"We need people with curiosity, ambition, and the willingness to learn. Technology evolves constantly, but the ability to imagine, create, and solve problems remains irreplaceable."
The conversation concluded with a powerful reminder that, despite the rapid advancement of AI, human potential remains at the centre of technological progress.
"The future of AI is not just about technology. It is about people who know how to use it responsibly, creatively, and effectively."
Digitalk Conference + AI 2026 focused on the transition from AI experimentation to real-world implementation, bringing together industry leaders to discuss practical use cases, business transformation, and the evolving AI-driven economy. The event provided an important platform for exchanging ideas and exploring how organisations can create sustainable value through technology and innovation.
