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Amusnet and Alphawin Fuel Football Passion at the World Cup Fan Zone in Sofia
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21/07/2026

Amusnet and Alphawin Fuel Football Passion at the World Cup Fan Zone in Sofia

Amusnet has joined forces with prominent local operator Alphawin to deliver a premier, interactive sports experience for football fans throughout this summer's World Cup. Taking place from June through July, the collaboration transformed the vibrant Alphawin Fan Zone, located on the open-air stage in Lyulin Park, Sofia, into a dynamic hub of high-energy sports activities and outdoor entertainment.

The Ultimate Football Trivia Challenge

As the tournament took centre stage, the partnership brought the excitement of the pitch closer to local fans through the "Amusnet Football Quiz". Football enthusiasts gathered to test their tactical, historical, and statistical knowledge. Hosted in an outdoor venue equipped with modern screens and professional sound systems, the trivia games served as the perfect high-energy warm-up ahead of the tournament's major matches.

To participate, local supporters formed competitive teams of up to four players and registered directly on-site before the start of each evening. Far from a standard trivia night, each quiz turned into a highly contested event where local teams demonstrated exceptional passion, team spirit, and a deep understanding of football history, before settling in to watch the matches live on the big screens.

Rewarding Fans with Exclusive Prizes

To reward the sharpest minds in the crowd, Amusnet curated a prize pool, elevating the stakes for the top-performing teams. The premium rewards featured custom sports gear and exclusive collector’s items. The victorious participants walked away with limited-edition sweatshirts, branded soccer jerseys, official Adidas x Amusnet soccer balls, stylish notebooks, and more.

The most anticipated prizes of the series included soccer balls autographed by legendary Bulgarian football icon Hristo Stoichkov, as well as three copies of his highly sought-after autobiography.

The summer activation reached its peak during the grand finale on July 15. To elevate the final quiz edition, popular local influencer and streamer Kristian Yankov, widely known as yankoff, joined the event on stage. His charismatic presence and live interactions with the audience brought a wave of additional energy, concluding the collaborative initiative on a high note.

By combining offline brand activations with high-impact public entertainment, Amusnet continues to showcase its commitment to delivering top-tier gaming and entertainment experiences. Through strategic partnerships like the Alphawin Fan Zone, the company successfully strengthens its local market presence and connects with its community in a meaningful way.

Amusnet and Alphawin Fuel Football Passion at the World Cup Fan Zone in Sofia