1. Hillary, to start, could you tell us about your experience working on marketing development for Amusnet in Latin America?
Working on marketing development for Amusnet in Latin America has been an incredibly enriching experience. Amusnet is a well-established company in Europe with enormous potential in LATAM, where we are focused on implementing its successful practices but adapting them to the cultural and market context of the region. At the same time, we are developing fully innovative and customized strategies that are making a difference in the industry and leaving a positive mark on Latin America.
2. How is your extensive experience in the entertainment industry helping you make a difference at Amusnet?
My experience on both the operator and provider sides has allowed me to understand what B2B clients and end players seek deeply. This helps me create well-targeted strategies that meet the expectations and needs of both parties, ensuring a value proposition that stands out and genuinely connects with the market.
3. How do you see the evolution of the iGaming industry in Latin America over the coming years?
The iGaming industry is constantly growing and evolving. I believe we will see significant advancements in technology driven by artificial intelligence, which promises to transform the player experience and foster the development of increasingly personalized and attractive products for the Latin American market.
4. Amusnet is experiencing significant growth in Latin America and also in Europe, particularly in Spain. How are the cultural and market differences managed?
Amusnet stands out by adapting its products to the unique characteristics of each market. We are currently developing games with specific themes that reflect each region's preferences, recognizing that player profiles and tastes can vary significantly across countries. For instance in Spain we are in a process of launching a local Live Casino product in 2025. This customization is key to connecting with our audience and delivering a relevant, authentic experience.
5. When developing new games, how do you balance innovation with players' traditional preferences?
We ensure that the mathematics and RTP of our games capture the attention of both traditional players and new generations. While we are constantly innovating and releasing new titles, our classic games remain a pillar and never go out of style. This balance allows us to attract a diverse audience, offering modern experiences without losing the appeal of the traditional.
6. The Latin American online casino market is constantly growing. What specific opportunities and challenges have you encountered in this market?
The Latin American market presents tremendous opportunities due to its growth and an increasingly interested audience in online gaming. However, it also poses significant challenges, such as stricter regulations and industry competition. These conditions drive us to maintain excellence in every aspect, from technology and creativity to regulatory compliance.
7. Game aggregators play a crucial role in online casino content distribution. How does Amusnet work with aggregators to expand its presence in key markets like LATAM and Europe?
Aggregators are strategic partners in Amusnet's expansion as they facilitate and accelerate the integration process for our products. We work closely with several aggregators with coverage in Europe and LATAM, with whom we maintain strong partnerships. They are key to bringing our solutions to multiple operators and ensuring fast and efficient deployment so that more players can enjoy our games.
8. Amusnet actively participates in in-person industry fairs. What value do these events add to the company’s marketing and expansion strategy?
These events are essential for us. They allow us to connect face-to-face with current and potential clients, strengthening our relationships and solidifying strategic alliances with industry colleagues. Additionally, they provide a unique opportunity for learning and staying updated on relevant topics, from regulations to technological advancements, which is crucial to staying at the forefront of such a competitive sector. We are attending more than 40 expos for 2025, participating in valuable formats such as ICE, iGB, SiGMA, SBC, G2E, GAT, etc. worldwide.
9. Amusnet has been recognized as the Best Game Studio at the SiGMA East Europe Awards 2024. What creative and technological elements do you think have helped you stand out in such a competitive market?
Our creativity and technological capabilities are undoubtedly key factors, but the human talent behind each project makes the difference. The graphics, attractive jackpots, and meticulous design of each game result from the effort and passion of a dedicated team, whose work is reflected in the quality of Amusnet’s products.
10. Finally, ICE Barcelona 2025 will take place in a few months. Can we expect any surprises from Amusnet at this event?
Each event we participate in, and every stand we build surpasses the last. ICE Barcelona 2025 will be no exception: We are preparing exciting new features and, of course, new games and products in all three verticals: Online Casino, Live Casino, and Land-based. A special focus will be put on our brand-new bonus systems, which are aimed at enhancing players' experiences and increasing retention. Also, at ICE, we will have a special participation of the football legend Hristo Stoichkov, who inspired our celebrity slot Stoichkov #8 - so looking forward to some great entertainment as always.
