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Thousands of racing fans, industry partners, and fashion enthusiasts gathered for the 2026 Hollywoodbets Durban July which is one of South Africa's most celebrated sporting and social events. The occasion once again transformed a day at the races into a spectacular celebration of entertainment, style, and community. This year, Amusnet proudly joined the experience as the event's Official Gamification Partner, bringing its own vibrant touch to one of Africa's most iconic racing traditions.
Celebrating its landmark 130th edition under the theme Country Allure, the event once again transformed a day at the races into a spectacular showcase of sport, fashion, entertainment, and South African culture.
For Amusnet, the occasion marked another milestone in a growing partnership with one of the country's most prestigious racing events. After proudly sponsoring Race 5 – the Amusnet Devon Air Stakes at the Hollywoodbets Gold Challenge earlier this year, the company returned to Greyville Racecourse as the Official Gamification Partner of the Hollywoodbets Durban July and the official race sponsor of Race 5 – the Grade 2 Amusnet Golden Slipper.
"Attending the Hollywoodbets Durban July and experiencing the immense warmth and energy of South Africa was nothing short of spectacular. Sponsoring a race alongside our partners at Hollywoodbets and Race Coast is a proud step forward for Amusnet as we introduce our brand to South African players”, said Irina Rusimova, CCO at Amusnet.
Throughout the day, visitors were welcomed into the vibrant Amusnet Candy Palace activation area. The activation drew inspiration from Candy Palace, one of Amusnet's excellently performing top 10 games. Designed around a whimsical world of sweets, vibrant visuals, and rewarding gameplay, the game has become a player favorite thanks to its engaging mechanics and cheerful atmosphere. Bringing Candy Palace to life at the Hollywoodbets Durban July allowed guests to step into the game's playful universe, creating a seamless connection between Amusnet's digital entertainment and one of South Africa's most celebrated lifestyle events.
The activation zone became a lively destination where guests gathered to celebrate, connect, and experience the festive atmosphere that makes the Hollywoodbets Durban July one of Africa's most iconic sporting and lifestyle events.
One of the highlights of the activation was the Candy Palace Best Dressed Competition, celebrating the creativity, confidence, and elegance that have become synonymous with the Durban July. The prize ceremony was hosted by Zoalize Jansen van Rensburg, Miss World South Africa 2024 and a Miss South Africa 2026 contender, alongside renowned fashion designer Žarko Jansen van Rensburg, who designed her striking race-day look. Together, they presented the grand prize cheque to Karabo Bapela and Mike Danisa.
The excitement continued on the track during the Grade 2 Amusnet Golden Slipper, where Palace Of Arvernia, ridden by accomplished jockey Craig Zackey, delivered an impressive winning performance. Irina Rusimova, Chief Commercial Officer at Amusnet, had the honour of presenting the trophy to the winning connections, celebrating one of the day's standout sporting moments.
“Seeing our brand at the heart of Africa’s biggest racing event was an incredibly proud moment. Seeing Candy Palace - one of our best-performing games, being enjoyed by the local audience, further highlights how well our content resonates here. The synergy between the high-stakes excitement on the track and our own passion for delivering premium gaming experiences is clear. This is just the beginning of our deeper connection with this vibrant market, and I couldn't have asked for a more thrilling introduction to the country", added Irina Rusimova.
Beyond the racing and entertainment, the Hollywoodbets Durban July once again provided an exceptional setting for strengthening relationships with operators, partners, and industry stakeholders, bringing together business and entertainment in one of South Africa's most anticipated annual events.
"It was an unforgettable day at Greyville for the Hollywoodbets Durban July. This event is more than just a highlight on the social and racing calendar; it’s a brilliant celebration of performance, heritage, and excitement. We look forward to continuing our journey of bringing premium entertainment and localised experiences to the vibrant South African market", said Cameron Green, Country Director South Africa at Amusnet.
From the Hollywoodbets Gold Challenge to the Hollywoodbets Durban July, Amusnet's involvement in South Africa's premier racing calendar reflects the company's long-term commitment to the local market. By supporting two of the country's most celebrated racing occasions, Amusnet continues to strengthen its connection with South African audiences while creating memorable experiences that extend well beyond the finish line.
