Bonus Platform
Amusnet has reinforced its position in the Baltic market through its partnership with UTMA 18, one of Lithuania’s leading Muay Thai and kickboxing events, held at Žalgiris Arena in Kaunas.
The event attracted an audience of over 13,000, delivering a high-intensity evening of elite-level competition and live entertainment. The fight card featured some of the region’s top athletes, culminating in a headline bout where Sergej Maslobojev secured a decisive victory over Ignas Pauliukevičius.
The strong turnout and atmosphere reflect a broader trend across Europe, where demand for premium live sports experiences continues to grow. Audiences are increasingly drawn to formats that combine sport, entertainment, and immersive engagement – a space where brands and partners can connect more meaningfully.
“As a supporter of UTMA events in the region, we focus on initiatives that elevate the connection between sport and audience experience at scale. Our growth in the Baltics is anchored in collaborations driven by trust, continuity, and meaningful engagement across digital platforms and live environments,” said Liliya Chatalbasheva, CMCO at Amusnet.
“UTMA 18 showed once again how fast the organisation is growing. The energy from the crowd, the level of fights, and the overall production keep reaching a new standard every event,” said Mantas Michalauskas from the organising team.
Beyond its presence at the arena, Amusnet also took part in the official UTMA podcast, contributing to discussions around the evolution of combat sports and the changing expectations of modern audiences.
The partnership reflects Amusnet’s ongoing strategy to expand in the Baltics through high-impact collaborations and long-term operator relationships, combining business development with experience-led brand initiatives.
Over the past three years, UTMA 18 has grown from a local initiative in Lithuania into a leading regional fight promotion, continuously raising the bar across competition levels and event production. UTMA 18 is another strong example of this upward trajectory, further reinforced by the support of partners like Amusnet.
