How would you describe your experience as an exhibitor at this first edition of ICE in Barcelona?
ICE Barcelona 2025 was a standout event for Amusnet. The new location perfectly matched the event's spirit, as Barcelona embodies creativity, innovation, and passion for gaming. It provided the perfect stage for us to showcase our latest product innovations and unveil our partnership with Barcelona football legend Hristo Stoichkov, who made a special appearance at our stand. His presence amplified our commitment to delivering exceptional gaming experiences to global audiences.
Thousands of visitors had the exclusive opportunity to meet him in person and explore the Stoichkov #8 celebrity game, available both online and on our premium slot cabinets.
Another major highlight was our interactive football activation, where hundreds of attendees competed in a thrilling foosball championship for a chance to win exclusive prizes - including footballs signed by Hristo Stoichkov and tickets to the 2025 Champions League.
We were also honored to welcome Digitain’s founder, Vardges Vardanyan, alongside Galácticos Legends Michel Salgado, Michael Owen, Iker Casillas, and Luís Figo to our stand. The presence of these iconic football stars, together with Hristo Stoichkov, created an unforgettable moment for all attendees.
What innovations were presented and which were the markets that were most interested in your proposal during the trade show?
At ICE Barcelona 2025, Amusnet showcased several key innovations across Online Casino, Live Casino, and Land-based verticals.
One of the highlights was Crazy Red, a thrilling cascade slot featuring tumbling reels mechanics and an array of exciting features, including Free Spins, Random Multipliers, Buy Bonus, and Double Chance. Designed for players seeking a dynamic and immersive gaming experience, the game was presented for both online casinos and slot cabinets.
In addition to its online vertical, Amusnet introduced two upcoming products aimed at enhancing player engagement. The Tournament Tool provides fully customizable competitive experiences, enabling operators to create tailored tournaments that boost interaction and retention. Meanwhile, the launch of Golden Coins Link, a new jackpot system, combines fixed and progressive prizes to deliver even greater winning potential and excitement.
In the Live Casino vertical, Showtime Roulette 500x stood out as a highly customizable live roulette game, allowing operators to personalize branding and themes for a unique player experience. Also making its debut at the event, Extra Crown Deluxe Live seamlessly integrates the excitement of live casino gaming with slot mechanics. Inspired by Amusnet’s top-performing slot, Extra Crown, this innovative release offers a dynamic experience for players worldwide.
In terms of Land-Based solutions, we premiered the newest addition to our Type S slot cabinet series, the J55 model, featuring a sleek 55-inch curved display, premium design, and high-end finishings for an immersive gaming experience. Powered by the AmuseBox platform, it offers a diverse multigame selection of 52 titles, including top performers, the new cascade slot Crazy Red, and the celebrity slot Stoichkov #8, plus triple reels slot games, designed to elevate player excitement and enhance payout options. We are looking forward to having the Type S series set to production and entering the LATAM market in the near future too.
Which games have been the top performers in the LATAM market over the past year?
Among our top-performing games in Brazil, Mexico, Argentina, and Colombia are 20 Golden Coins, the cascade slot Candy Palace, alongside our virtual roulettes - Virtual Monaco Roulette 72x, Virtual Space Roulette 120x & Virtual Vegas Roulette 500x.
We also launched several successful campaigns with operators to boost key titles in the local market. One highlight was Amusnet’s collaboration with Betplay to celebrate the success of Cocktail Rush, a slot game exclusively branded for the operator and inspired by its ambassador, Melissa Martínez. A special event in Bogotá featuring Melissa left a lasting impact on Betplay's VIP customers. With over 3 million Instagram followers, Melissa is one of Colombia’s most influential public figures, her vibrant attitude reflecting our brand values.
Amusnet also partnered with football legend Paolo Guerrero - Peru’s all-time top scorer and Copa América Best Player, alongside Betsson Peru to launch 20 Bulky Fruits by Paolo Guerrero. This large-scale campaign featured TV ads, radio spots, billboards, social media promotions, web banners, and TV mentions, merging the excitement of gaming with the passion of football. Through this collaboration, Amusnet reinforced its presence in the Peruvian market, reaffirming its commitment to delivering exceptional gaming experiences.
What ICE conferences, panels or debates did you find useful or interesting?
The discussions on evolving regulations in LATAM were both insightful and highly relevant, shedding light on emerging challenges for industry stakeholders. These conversations are crucial for gaining a deeper understanding of the current market landscape and identifying future opportunities.
As part of our expansion strategy in LATAM, staying aligned with the region’s rapidly evolving compliance landscape is a priority for us. Last year, we achieved game certification for Brazil, with the first batch including 170 casino titles from Amusnet’s extensive portfolio. This selection will continue to expand, reinforcing our commitment to growing our presence in the market, adapting to its unique demands, and delivering tailored solutions that fully comply with local regulations and requirements.
What are the trends that you believe will mark the near future of the industry? - I suggest that we exclude this question
One of the key trends is the increasing emphasis on understanding operational dynamics and maintaining flexibility. As an all-casino solutions provider, it is essential to position ourselves as trusted partners, supporting our clients in achieving their objectives and adapting to market shifts.
How did you perceive the impact of ICE Barcelona for the LATAM region?
ICE Barcelona has significantly enhanced our visibility in the LATAM region. The event provided a valuable platform for strengthening our presence and reinforcing our commitment to this important market.
What are the upcoming events you will be attending?
We are committed to maintaining a strong presence at key LATAM events, reinforcing our dedication to regional growth and industry leadership. A major highlight is our participation in SBC Summit Rio 2025, where Amusnet proudly joins as a Platinum Headline Sponsor. Brazil’s premier gaming industry event will take place from February 25-27 at Riocentro in Rio de Janeiro.
There, we will showcase our diverse portfolio, featuring player-favorite slots like 20 Golden Coins and the vibrant Candy Palace, together with new titles such as Dancing Dead, which is gaining high recognition in other regions. Moreover, we will be presenting our slot cabinet series - Type S which stands for premium design and unique gaming experience, as it is powered by our Amusebox multigame platform, which features 52 titles of Amusnet.
Beyond SBC Rio, we are gearing up for a strong presence at SAGSE Argentina, SIGMA Americas São Paulo, GAT Cartagena, SBC Miami, PGS Peru, and other key industry gatherings throughout the year.
