The Land-based vertical release in 2024 culminated Amusnet’s mission to provide a full spectrum of gaming entertainment. It showcased the company’s dedication to technology and innovation, elevating its positioning to an all-casino solutions provider. In this article, Amusnet unveils a robust strategy centered on the mass production and enrichment of its Type S product series, reinforcing its commitment to delivering exceptional gaming experiences that resonate with players across the globe.
Borislav Marinov, Head of Business Development, Land Based at Amusnet, stated: “We have a lot planned for 2025. The Land-based division is going strong after the launch of Type S slot cabinet last year. Since the worldwide premiere of our products, we have achieved multiple key certifications and initiated mass production. Furthermore, cabinet installations have already begun in countries such as Bulgaria, Romania, and Northern Cyprus, with order execution set to continue across Western Europe in the second half of the year. We have received orders from different locations around the world, which gives us confidence that we are on the right track to success.”
In 2025, Amusnet’s strategy for slot cabinets is poised for significant expansion and enhancement. Beginning in May 2025 through December, the company is rolling out the Type S series of slot cabinets across key land-based casinos in more targeted markets, including North Macedonia, Montenegro, Serbia, and Croatia, where installations have already commenced. In the next phase, anticipated for the Q3 and Q4, the focus will shift to additional markets such as Georgia, Armenia, Western Europe, the Caribbean, and several Latin American countries, including Peru, Colombia, Argentina, Paraguay, Venezuela, Guyana, and Suriname. This strategic expansion positions Amusnet for sustained growth, ensuring the company builds on its online reputation to forge strong partnerships and deliver high-quality products and exceptional services in the land-based gaming sector too.
Kaloyan Stoyankov, Head of Land Based R&D, emphasized the company’s commitment to continuous development: “Our ambition is to introduce new products at every major exhibition. At ICE Barcelona, we presented the brand-new Type S 55-inch J-curved cabinet, distinguished by its premium design and high-end finishings, delivering an immersive gaming experience.” Another innovation is the implementation of the triple reels slots in models Type S 50” and J55”, specifically designed to heighten player excitement and enhance payout opportunities. Concurrently, the well-known provider is committed to developing the next generation of slot cabinets to enrich its product portfolio and ensure that it stays at the forefront of technology and innovation. Among the new developments that the land-based team is working on are a bartop, bartop terminal, standalone roulette center, and more.
Central to the software strategy is the enhancement of the AMUSEBOX multigame platform. It now features titles like Candy Palace, Stoichkov #8, and others, which have already been popular among players. Tailored for excellence, this in-house game selection includes a variety of top-performing, signature, and new titles, such as fruit, character, and Buy Bonus games. All of them are designed to cater to a diverse range of player preferences and meet the highest industry standards. The intuitive user interface and effortless filters allow players to swiftly dive into a diverse world of Amusnet’s engaging award-winning slots and virtual roulettes content. Moreover, in 2025, the company will introduce AMUSEBOX version 3.0.0, which will feature a diverse array of new games and engaging add-ons. Another major point in our strategy for the year is refining our signature Jackpot Cards Plus, integrating new features that enhance player engagement and retention.
As we progress, Amusnet focus remains on driving sustainable growth and delivering value for our business partners through comprehensive all-casino solutions that seamlessly bridge the gap between online and land-based gaming. By fulfilling the entire cycle of casino entertainment, the company ensures that players enjoy a cohesive and enriching gaming journey, regardless of the platform.
