Bonus Platform
At this year’s Casino Operations Summit in Thessaloniki, one theme stood out clearly across industry discussions: growth in mature gaming markets is no longer about expansion as it is about precision, performance, and player relevance.
Jelena Stankovic, Country Manager for Greece at Amusnet, is leading the company’s strategic push in a market that demands strong product performance and a deep understanding of operator priorities, player behaviour, and long-term value creation.
“The Greek Land-based sector is one of the most performance-driven environments in Europe,” Stankovic explains. “Operators are constantly optimising every cabinet, every position, every square meter, to deliver.”
With limited floor space and established supplier ecosystems, operators are not seeking volume. They are focused on measurable outcomes, replacing underperforming machines, enhancing premium areas, and increasing yield per position. This creates a clear benchmark for suppliers as only those who can demonstrate consistent performance, premium quality, and operational reliability will succeed.
From Familiarity to Advantage: The Power of Omnichannel
Amusnet’s approach is rooted in a key structural advantage, which is based on its strong online presence in Greece.
“Our content is already known and trusted by users,” says Stankovic. “That familiarity significantly reduces the barrier to entry when transitioning into Land-based environments.”
In a market where player engagement directly impacts performance, this recognition becomes a strategic asset. Rather than introducing unfamiliar products, Amusnet enables operators to leverage existing demand, bringing proven titles from the digital space onto the casino floor. It is an omnichannel model that aligns player expectations across platforms.
While premium cabinets remain a critical component, Stankovic emphasises that hardware alone is no longer the differentiator.
“Operators are looking for complete solutions which include content, performance, flexibility, and long-term support,” she notes.
Amusnet’s cabinets are designed to meet the operational demands of modern casinos, combining durability, high-end design, and immersive player experiences. The real value lies in integrating top-performing games, innovative mechanics, and adaptable configurations that cater to diverse player profiles. This approach allows operators not only to optimise performance but to future-proof their floors in an increasingly competitive landscape.
From Market Entry to Market Leadership
Amusnet’s ambitions in Greece and Cyprus are to evolve from a strong online presence into a leading Land-based provider.
“Our goal is not simply to enter the market,” Stankovic states. “It is to replicate and expand our success by becoming a long-term partner for operators across both verticals.”
With established local presence and growing operator partnerships, the company is positioned to bridge the gap between online and Land-based gaming, delivering a seamless, end-to-end experience that spans content, hardware, jackpots, and performance optimisation.
Initial installations, expected in the near term, will play a pivotal role in building visibility and reinforcing trust.
“From premium hardware and game content to jackpots, performance optimisation, and long-term operational support, our goal is to cover the full customer journey. We already have productions lined up for some of the biggest operators in Greece and Cyprus, and we are expecting the first installations any day now. This is especially important because first installations create visibility, trust, and long-term commercial opportunities”, added Jelena Stankovic, Country Manager for Greece at Amusnet.
Casino Operations Summit Thessaloniki: Where Strategy Meets Dialogue
Amusnet’s presence at the Casino Operations Summit in Thessaloniki reflects a broader strategic mindset.
“Events like that are platforms for meaningful dialogue,” Stankovic says. “They allow us to engage directly with operators, understand evolving expectations, and contribute to the industry conversation.”
