SBC Summit Rio coincides with the launch of regulated iGaming in the nation. What are Amusnet’s plans for the Brazil market and how will you approach this burgeoning region?
Brazil represents a key milestone in Amusnet’s global expansion, and we are fully committed to establishing a strong presence in this dynamic market. With over 180 certified games, Amusnet is dedicated to delivering high-quality, innovative content tailored to local preferences while maintaining the highest standards of compliance. As the Headline Platinum Sponsor of SBC Summit Rio, we demonstrated our long-term commitment to the region, providing a platform to engage with industry stakeholders and reinforce our reputation for trusted gaming solutions.
What nuances and specific details do you have to take into account when releasing games in Brazil? Are there any player demands that are different from some of Amusnet’s other key markets?
Amusnet’s diverse portfolio is designed to adapt to the unique characteristics of different markets. In Brazil, players favor modern games with high-quality animations and intuitive, easy-to-understand mechanics. To meet these expectations, we conducted a strategic preselection of our games, ensuring they align with local preferences. As a result, we now offer over 180 certified games, delivering engaging experiences for a wide range of players. The top performers among them are 20 Golden Coins Dice Edition, Hot Deco, 100 Power Hot Dice Edition, Extra Crown, Aztec Dice, Candy Palace, Dancing Dead, Diamond Plus, Virtual Roulette, and more.
What are your thoughts on the regulatory framework in Brazil and how has Amusnet adapted to this to remain efficient and compliant?
Regulations play a crucial role in strengthening the industry, and at Amusnet, we are fully committed to operating within a legal and compliant framework. To navigate the complexities of international gambling regulations, we have a dedicated team of legal and compliance experts who continuously monitor and interpret regulatory changes in each market. We proactively update our systems and processes to align with evolving standards, ensuring our games meet all necessary certification and approval requirements. We collaborate closely with our clients to navigate the evolving landscape. Looking ahead, we will continue expanding our portfolio of certified games, reinforcing our long-term dedication to the market and delivering high-quality and fully compliant gaming solutions.
What about the rest of the Latin American region? It’s one of global gambling’s biggest growth regions in recent years and is where Amunset has been focusing. Where do you live, and what is your strategy in the region?
Latin America is a key strategic region for Amusnet, and we are fully committed to long-term growth in the market. We continue to build a strong team of industry professionals and invest in positioning ourselves as a leading provider. Currently, we have an active presence in Colombia, Mexico, Argentina, Brazil, Peru, and others, collaborating with top operators who share our vision of delivering innovative, high-quality gaming experiences. In 2025 our strategy will continue to focus on providing tailored gaming solutions that align with local player preferences while ensuring compliance with evolving regulatory frameworks. As the region’s gaming sector continues to expand, we remain dedicated to strengthening our presence and driving innovation in Latin America.
How do Latin American audiences differ from European players, and how do you have to adapt in order to ensure your games are engaging for LatAm players?
While there are cultural differences between Latin American and European players, we see a strong and consistent demand for our games across both regions. To enhance engagement in Latin America, we tailor our offerings by creating personalized games that reflect our clients’ brands, incorporating their sponsorships and brand ambassadors. In several Latin American markets, we have successfully implemented these tailored solutions, demonstrating our flexibility and dedication to delivering engaging and market-relevant gaming experiences.
A standout initiative was the partnership with Betplay to promote Cocktail Rush, an exclusive slot game inspired by the operator’s ambassador, Melissa Martínez. A special event in Bogota featuring the renowned TV personality and her vibrant brand presence created a memorable experience for Betplay's VIP customers.
In Peru, Amusnet joined forces with football legend Paolo Guerrero and Betsson Peru to launch 20 Bulky Fruits by Paolo Guerrero. This large-scale campaign leveraged TV ads, radio spots, billboards, social media promotions, and web activations, seamlessly blending the excitement of gaming with the passion of football.
Finally, how did you find SBC Summit Rio at Riocentro, and what were the key takeaways from the event?
SBC Rio was an exceptional event for the Brazilian market and a key milestone in our expansion strategy. As a Platinum Headline Sponsor, we had a strong presence, engaging in meetings with both existing and potential clients. These discussions were instrumental in strengthening partnerships and creating new business opportunities that will further solidify our position in the region.
To deepen connections and reaffirm our commitment to Brazil, we hosted an exclusive event on the first day of the expo. It provided a unique setting for meaningful discussions, networking, and an in-depth exploration of our latest innovations. Strengthening relationships with key stakeholders remains a top priority, and this gathering proved instrumental in fostering future collaborations and long-term success in Brazil’s dynamic gaming market.
A key takeaway was the strong market interest in our vision to become a leading all-casino solutions provider. Industry leaders acknowledge that this approach enhances player trust and engagement. As part of this strategy, we showcased our latest innovations at the event, highlighting advancements across all verticals, including Online Casino, Live Casino, and Land-Based.
We presented our latest and most popular slot titles, including player-favorites such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, alongside exciting new releases like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead. Additionally, we revealed information about two upcoming products designed to enhance player engagement: the Tournament Tool, which enables operators to create fully customizable tournaments that boost interaction and retention, and Golden Coins Link, a new jackpot system that combines fixed and progressive prizes to maximize winning potential and excitement.
A major highlight was the presentation of Amusnet Type S slot cabinet series, designed to meet the highest global standards for the land-based casino industry. Type S seamlessly integrates state-of-the-art technology, premium design, and a diverse game selection of 50+ titles, powered by the AmuseBox platform. This includes top-performing games and exciting new releases such as the cascade slot Crazy Red and the celebrity slot Stoichkov #8.
Attendees had the opportunity to experience the Type S 27, Type S 32, and Type S 50F models firsthand, along with the highly anticipated Crazy Red, featuring the popular 'tumbling reels' mechanic, a dynamic theme, and engaging special features. Adding to the excitement, visitors also had the chance to interact with the game’s adventurous mascot, Dido Bandido, and win instant prizes.
We are confident that our innovative gaming solutions will play a key role in shaping the future of Brazil’s gaming market.
